In “Forever Online: Reaching Students on Their Terms,” EducationUSA staff, advisers, and REACs examine the challenges of communicating with students about study opportunities in the United States. The conversation begins with insight from Vinnie Flores, REAC for Northeast Asia & the Pacific; who discusses international student recruitment today, before examining one successful communications tool: The Student Journey.

EducationUSA advisers Marina Martins-Ide and Ana Sinicariello of Brazil and Uruguay, respectively, discuss their work with social media and engaging students. This is followed by a discussion about the internet, mobile phones, social media, and their use in the Global South and the developing world.

In the end, we can’t guarantee the interest of every student, but we can control the medium and message we put out into the world, and find students on their own terms.

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