In this episode of Mastering Multi-Brand Commerce, James Ewens from Open 24-7 shares his journey managing multiple e-commerce brands. Discover insights on tackling operational challenges, balancing B2B and B2C fulfillment, leveraging AI for efficiency, and the power of a centralized system. Plus, James offers practical advice for entrepreneurs looking to scale in the multi-brand space.Takeaways:• How to manage multiple brands efficiently• Why cash flow management is vital for seasonal businesses• The power of centralized systems for streamlining operations• Tailoring marketing strategies to brand identity• Enhancing the customer experience across brands• Streamlining B2B and B2C fulfilment• The role of AI in supporting creativity, not replacing it• Why a modular tech stack boosts flexibility and scalability|• The importance of failing fast in multi-brand entrepreneurship• How team engagement drives better decision-making#ECommerce #MultiBrandManagement #B2B #B2C #AI

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