Sunk cost and Opportunity Cost in E-commerce – how to recover from sunk cost bias

The E-commerce Leader: Strategies For Shopify Store Owners
22/12/2021
Sunk cost and Opportunity Cost in E-commerce – how to recover from sunk cost bias

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Episode Synopsis


Some e-commerce business decisions have a big price to pay - and worse - they are not easily changed. One of the worst of these is called a Ladder Trap. In this episode we’ll define the concept, and help you with strategies to minimize the nasty / bad effects of this problematic situation.

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