Listen "Is Your Pricing Strategy Aligned With Your Business Goals? (Pricing Power Principle #4)"
Episode Synopsis
What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are in business - with no near-term business goal. Direction-less; just surviving, not focused. In today’s podcast conversation we’re going to address that issue and explain how pricing strategy connects to it.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.