SummaryJason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content. Key TakeawaysComputer Renderings have the potential to overtake traditional e-commerce  imagery  as the process gets cheaper and fasterRetailers in home goods and other traditionally large items are using renderings already to save costs associated with photographing huge productsThe process for creating rendered product images can look a lot like a traditional photography process, except virtualCurrent photographers, stylists and other studio teams can provide invaluable input to help aid rendered imagery. We expect todays studio teams to play a big role in the future of rendered imageryLinks & Resourceshttps://www.linkedin.com/in/jasonjhamilton/Additional Reading: https://kulturehub.com/cgi-vs-photography-market/Ikea Case Study: https://architizer.com/blog/practice/details/see-how-ikea-3d-models-the-rooms-in-their-catalogs/LinkedIn Learning - Shoe Rendering: https://www.linkedin.com/learning/modo-product-visualization-shoe-rendering/render-a-shoe-model-in-modoGlossaryCGI: Computer-Generated ImageryRendering: The process involved in the generation of a two-dimensional or three-dimensional image from a model by means of application programsCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

Ver todos los episodios