We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing. Senior reporter Chris Sutcliffe is joined by Andy Benningfield, head of broadcast at Bray Leino and Matt Bond, SVP, studio & print production services at Merkle, to discuss:Spend on some traditional advertising media has held up - which traditional advertising media do we think are still strong?What strengths i.e. trust, heritage etc. do those traditional advertising formats have that marketers should be aware of?How are those advertising media adapting to the digital age when it comes to things like measurement/attribution?What are the opportunities for brands when it comes to using these traditional media? Are there some sectors and verticals that should be using them more?Finally, what predictions do you have for the future of print/radio/linear TV etc? Hosted on Acast. See acast.com/privacy for more information.

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