Retail media 101

25/10/2023 32 min Temporada 4 Episodio 18
Retail media 101

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Episode Synopsis

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach. Hosted on Acast. See acast.com/privacy for more information.