ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mastering the Psychology of Sales and Negotiation"
Episode Synopsis
In this episode, Brian discusses the power of the word "no" and how to use it to establish a floor in negotiations. Drawing on lessons from Richard Branson, Brian shares his approach to offering a super low first offer to establish a bottom boundary and avoid overpaying. Join Brian as he shares practical tips and strategies for mastering the psychology of sales and negotiation.
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