The Art and Science of Buy-in: David Paull . . . . . . . Our guest is David Paull. David is the founder of Lillian Labs and Dialsmith. David's experience lives at the strange and powerful intersection of sales, marketing, and research. You see, Lillian Labs is a qualitative research agency specializing in concept, product, and message testing, while Dialsmith's technologies are used globally to capture real-time opinions—moment by moment—to understand people's motivations and predict their behavior. His company's technology has, among other things, worked on getting instant feedback for US Presidential debates, specifically on what moves an audience at any specific time. David and his team have helped media companies and consumer product giants test and refine their products, from concept testing and product development to content research and pilot testing. David Paull has developed a communication framework called Behavioral Storytelling that helps craft stories and narratives designed to influence and persuade based on how people process information and make decisions. David is also a sought-after speaker and has presented repeatedly at the STORY Conference, Insights Association, and many other research and industry events. . . . . . . . . To find out more about hiring Dov Baron as an advisor or strategist for yourself or your organization: http://DovBaron.com Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

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