Send us a text DP Knudten is the creator and host of the NONFICTION BRAND podcast. Is there honesty in branding? Should there be? Yes, as per DP Knudten, authenticity makes all the difference.  As a 30-year veteran of advertising and branding, he's pretty much seen it all.His nonfiction philosophy is outlined in his latest book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are."DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®Find out more at nonfictionbrand.com and get a free gift. Support the show

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