In the UK’s 2019 general election, social media platforms like Facebook, Twitter, YouTube and Instagram are playing a more prominent role than in any previous campaign. As the election enters its final stages, political scientist Travis Ridout, co-director of the highly respected Wesleyan Media Project – travels to the UK to immerses himself in current online activity. He finds out what strategies and techniques are being used to influence – or manipulate voters – and considers what lessons from the USA could be influencing the campaign.

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