SummaryIn this episode of the Dirty Heifers podcast, hosts Margaret, Jessie, and Shauna welcome Chen Narrens, a successful entrepreneur who transformed her lavender farm into a thriving business through innovative marketing strategies. Chen shares her journey from having no knowledge of lavender to creating a six-figure business by focusing on community engagement and collaboration. The conversation covers the importance of workshops, local marketing, and building a loyal customer base, as well as practical tips for other small business owners looking to expand their reach and revenue.TakeawaysChen's background in marketing helped her create a unique strategy for her lavender farm.Community engagement is key to attracting customers.Workshops and classes can create a loyal customer base.Collaboration with local businesses can enhance visibility and revenue.Marketing should focus on organic growth rather than paid ads.Creating a community hub around your product can lead to success.Offering DIY kits can help maintain customer interest and sales.Understanding your audience's needs is crucial for product development.Social media can be a powerful tool for local marketing.Building a brand involves sharing knowledge and expertise with customers.Chapters00:00 Introduction and Setup05:59 Journey to Lavender Farming08:16 Local Magnet Marketing Strategy13:56 Collaborations and Community Engagement21:05 Building Community Through Local Collaborations23:34 Creating Engaging Workshops for New Audiences26:25 Transforming Your Brand Through Education31:35 Logistics and Experience in Craft Workshops36:36 Marketing Strategies for Craft Businesses43:27 Sustainable Business Models in Crafting47:32 Expanding Your Offerings with DIY Kits48:56 short moo intro:outro.mp4To reach out to our guest Chen Narens:The marketing coaching Web: https://craft-mastery.com/The IG marketing coaching:https://www.instagram.com/narens_tcm/The IG lavender farm:https://www.instagram.com/lavineyardfarms/New Episodes Drop ThursdaysFollow The Dirty Heifers! 🌿🐄Stay connected with us on social media:📍 Facebook: The Dirty Heifers📍 Instagram: @thedirtyheifers📍 TikTok: @thedirtyheifers📍 YouTube: Dirty HeifersCheck out our personal businesses:🛁 Margaret – Warm & Fuzzy Soapery🧼 Jessie – Country Lathers🫧 Shauna – Bawauna Bath & Body

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