SummaryIn this episode of the Dirty Heifers podcast, hosts Margaret and Jessie discuss the ins and outs of participating in craft fairs. They share personal experiences, tips for preparation, and the importance of community engagement. The conversation covers essential topics such as navigating challenges, understanding fees, and the differences between craft fairs and trade shows. They also emphasize the significance of branding, display strategies, and customer interactions, providing valuable insights for anyone looking to sell their products at craft events. In this engaging conversation, the hosts discuss their experiences and insights related to participating in craft fairs, particularly focusing on soap making. They share humorous anecdotes about customer interactions, the challenges of setting up booths, and the importance of effective marketing strategies. The discussion also covers practical aspects such as payment methods, inventory management, and the differences between regular and juried markets. Ultimately, the conversation emphasizes the value of community, networking, and preparation in making the most of craft fair opportunities.Chapters00:00 Daily Life and Challenges of Parenting00:12 Introduction to Craft Fairs00:40 First Experiences at Craft Fairs06:08 Navigating Market Dynamics08:22 Red Flags and Recommendations for New Vendors12:17 Understanding Fees and Profitability17:42 Community Engagement and Networking20:52 Branding and Presentation at Craft Fairs25:36 Craft Fair Setup Strategies29:27 Creating Eye-Catching Displays31:16 Engaging with Customers at Markets35:16 Handling Difficult Customers39:19 Unique Selling Techniques45:43 Craft Fair Essentials: Preparation and Setup52:45 Payment Methods and Sales Strategies58:18 Product Display and Protection01:04:46 Understanding Market Types: Juried vs. Regular01:08:13 Evaluating Market Participation: Worth the Effort?01:08:17 Starting Small: The Benefits of Small Markets01:09:28 Email Collection Strategies for Market Success01:11:12 Incentivizing Sign-Ups: The Power of Discounts01:11:55 Craft Quality: The Importance of Knowing Your Craft01:13:11 Networking at Craft Fairs: Building Community Connections01:14:23 The Reality of Running a Business: Behind the Scenes01:14:54 Craft Fairs: Game Changer or Exhausting Experience?01:15:01 short moo intro:outro.mp4Follow The Dirty Heifers! 🌿🐄Stay connected with us on social media: 📍 Facebook: The Dirty Heifers 📍 Instagram: @thedirtyheifers 📍 TikTok: @thedirtyheifers 📍 YouTube: Dirty HeifersCheck out our personal businesses:🛁 Margaret –Warm & Fuzzy Soapery🧼 Jessie –Country Lathers🫧 Shauna –Bawauna Bath & Body

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