Episode Synopsis "Eps 04 - How Brand Works On Business"

Membangun dan mengelola brand adalah a lifetime process. Para experts di basicludo (@anin, @thekarninda dan @nisaulaulia) memetakan 2 kerja brand dalam bisnis yang mesti dijalankan oleh para brand doers, yaitu brand building dan brand management. Ketika brand building berorientasi pada business ability to communicate, sementara brand management lebih berorientasi pada brand and business growth. 

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More episodes of the podcast The Directors' Project

• Eps 11 - Strategy vs Tactic
• Eps 10 - Start Your Business with Purpose
• Eps 09 - Legal Aspects of Brand ft. SCW&Partners
• Eps 08 - Visual Strategy
• Eps 07 - Brand Research
• Eps 06 - Social & Non Profit Brand
• Eps 05 - #ActDoers: Brand Doers Menghadapi Pandemi COVID-19
• Eps 04 - How Brand Works On Business
• Special Episode - Brand Intensive Series Vol 3 - Market & The(ir) Brands: How Research Builds The Relationship
• Eps 3 - Proyek Plat Merah dan Kisah Orang Dalam
• Eps 2 - Generic Brand vs Strategic Brand
• Eps 1 - We Are Strategic Brand Consultancy