ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Eps 04 - How Brand Works On Business"
Episode Synopsis
Membangun dan mengelola brand adalah a lifetime process. Para experts di basicludo (@anin, @thekarninda dan @nisaulaulia) memetakan 2 kerja brand dalam bisnis yang mesti dijalankan oleh para brand doers, yaitu brand building dan brand management. Ketika brand building berorientasi pada business ability to communicate, sementara brand management lebih berorientasi pada brand and business growth.
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