How did Barbie and Oppenheimer become a highly anticipated double feature audiences have named Barbenheimer? This week, Josh and Jamie explore the history behind one of the summer's most anticipated box office weekends. How did a falling out between Christopher Nolan and WBD lead to this weekend's double feature? How have studios done an effective job allowing audiences to be creative and have fun with the film releases – and why shouldn't studios use this weekend as a blueprint?Show Notes & Resources:DiscussingFilm's viral tweet@ULTRAGLOSS/ Trish's tweetAirbnb Malibu Barbie Dream HouseOver 20,000 people buy tickets to BarbenheimerMargot Robie signs a fan's Barbenheimer shirtCillian Murphy endorses BarnenheimerEntertainment Tonight asks: What should you wear to Barbenheimer?CreditsHosted by Josh ChapdelaineAudio edited and mixed by Josh ChapdelaineDigital Void Podcast is a production of Digital Void, LLC. Hosted on Acast. See acast.com/privacy for more information.

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