In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.Natasha walks through real-world examples of how automated email, SMS, and social media flows can actually enhance connection and trust—when they’re written with care, built with intention, and infused with personality.“Automation isn’t cold—it’s the warmest thing you can do for your future customers.”Who This Episode Is For:Entrepreneurs who feel guilty about automatingBusiness owners who’ve ghosted leads because they forgot to follow upSocial sellers overwhelmed by daily DM convosAnyone afraid of sounding too “salesy” or robotic with automationPick one existing message you’ve manually sent (a welcome, a follow-up, a thank you).Now turn it into an automated email or SMS and schedule it to go out the next time someone opts in, buys, or asks for info.Key Topics Covered:1. The Myth That Automation = ColdWhy most people fear losing the “personal touch”The truth: consistency builds more trust than memoryReal-life impact of ghosting leads vs. nurturing them2. How to Write Automations That Still Sound Like YouWrite it once… but write it like a 1:1 messageAdd voice, story, and care into every stepTemplates don’t have to sound templated3. The 3 Most Important Touches to Automate with a Human VoiceThe “Welcome & What’s Next” sequenceThe “Just Checking In” message (soft nudge follow-up)The “Here’s What I Love About This Product/Service” story-based email or text4. Tools That Let You Automate with EmpathyTagging + segmentation = sending the right message to the right personKeyword-triggered DMs that still feel like a real conversationPre-scheduled texts that feel like perfect timing5. Your Energy Is Finite—Automation Protects ItYou can’Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehubLooking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/acceleratorNot ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studioFollow us for more!Jessica Green @iamjessgreenNatasha Roberson @yourautomationmentor

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