This week, we hear consumer trends and insights from Dr. Esta Shah of the College of Charleston. Conversion Funnels, Social Influence & Conformity, and the difference between a promotion-focused approach and a prevention-focused approach when trying to advertise to consumers are just some of the topics she covers in this episode. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

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