The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies.While AI Mode currently captures just 1-2% of total search traffic, this low adoption rate masks a critical strategic opportunity: early positioning before mainstream adoption accelerates.In this episode, Dale and Charlie reveal:Revolutionary agentic features that go beyond search — including how AI Mode can now make restaurant reservations and purchase tickets on behalf of usersWhy current 1-2% adoption rates create opportunity rather than concern (and how this compares to other Google search verticals)The exact overlap between traditional SEO and AI Mode optimisation (plus the crucial differences that could leave your competitors behind)Strategic timing insights — including why Google's accelerated rollout timeline signals urgent need for preparationAs Charlie explains in the episode:"Now is very much the time to start experimenting with it..."If you're ready to establish AI Mode dominance while competitors remain focused solely on traditional search metrics, this episode provides your complete strategic framework for capitalising on Google's most significant interface change in decades.Get the show notes:https://exposureninja.com/podcast/dojo-61/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/“ChatGPT Agent” Is Changing How People Buy AGAINhttps://exposureninja.com/podcast/dojo-58/

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