This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.

Timestamps

00:00 - Introduction
01:30 - AllPlants Case Study
15:00 - Black Friday Marketing Strategies
25:00 - Wicked Movie Marketing Update
35:00 - Key Takeaways & Actionable Steps


Get the show notes:
⁠https://exposureninja.com/podcast/dojo-42/⁠⁠

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https://exposure.ninja/wow

Request a free review of your website and marketing:
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What to listen to next:
Why GEO is the New SEO (and How It Works)
⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025
⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…
⁠https://exposureninja.com/podcast/dojo-39/

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