Eric joins Avellino Labs from Alcon, bringing 20 years of product development and commercialization experience in the ophthalmic surgical industry. Eric started his career in patient care and moved into industry in 1999 with Summit Technology, one of the first excimer laser manufacturers. He continued to develop and take commercial leadership positions within Summit, BD Ophthalmic Systems, and then Alcon. He has focused on introducing new and advanced technologies most of his career in global, regional, and country level roles while based in the Americas, Asia/Japan, and most recently, the Europe, Middle East, and Africa region



Find Eric @ 



https://www.avellino.com/en/about/leadership/



https://www.linkedin.com/in/eric-bernabei-09b4711/



@BernabeiEric





KEY TAKEAWAYS



Audience Targeting



Who is influencing your target audience ?



Looking at targeting and seeing who is influencing them





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