Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics within Google Ads and Facebook Ads to look out for. Learn more about Frontside Consulting at https://www.frontsideconsulting.com/. Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to [email protected].

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