Finding your Target Market

12/09/2019 20 min Episodio 12
Finding your Target Market

Listen "Finding your Target Market "

Episode Synopsis

Market Segmentation    (Determining if sufficient market exists)
Focus on your potential buyers
Customer purchase behavior or product usage (most common methods)

Market Research
Mail surveys, telephone interviews, focus groups
Observing shopping habits and spending patterns
Observing competitor’s advertisements

 
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