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Listen "Minions and the Power of TikTok"
Episode Synopsis
On July 1st, Minions: Rise of Gru was released. This is the fifth installment of the very successful "Despicable Me" franchise. However, this is the first of these movies that have come out since the pandemic and just a few weeks after the highly publicized "Lightyear" film dramatically underperformed in the theaters. The big question is, how would it do?
That question was answered rather quickly as it CRUSHED box office numbers. Not only did it beat "Lightyear" (which underperformed dramatically), but it broke other records on its' way to over $200 million worldwide it's very first weekend.
While the movie is very good, getting very positive reviews, others are pointing to TikTok for its success. That's right, a TikTok trend had young people going to the movie in droves. Whether it was an official marketing campaign from the movie studio or something else, the reality is that it worked.
So what does this mean for Churches?
TikTok is for real and it is not going away.
TikTok is an opportunity.
TIKTOK RESOURCES:
My TikTok account. My Church's TikTok account
What 1 Billion Monthly Active Users on TikTok Means for Your Church
4 TikTok Strategies for Your Church
Why Student Ministries Should Utilize TikTok
5 Ways to Improve Your Short Form Video Results
ACTION STEPS:
What do you think? How have you seen TikTok influence others in a positive way? Share below or on social media.
Join the Digital Bootcamp Facebook Group to learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers.
If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it.
Looking for Digital Ministry Coaching? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here.
Sign up for the Sidekick Scoop to get content from all over the ministry world (especially online and student ministry topics).
SUBSCRIBE: New episodes come out every other Monday. Subscribe on iTunes, on Spotify, or on YouTube to make sure you get these each and every week! And make sure you rate the show, especially if you like it.
That question was answered rather quickly as it CRUSHED box office numbers. Not only did it beat "Lightyear" (which underperformed dramatically), but it broke other records on its' way to over $200 million worldwide it's very first weekend.
While the movie is very good, getting very positive reviews, others are pointing to TikTok for its success. That's right, a TikTok trend had young people going to the movie in droves. Whether it was an official marketing campaign from the movie studio or something else, the reality is that it worked.
So what does this mean for Churches?
TikTok is for real and it is not going away.
TikTok is an opportunity.
TIKTOK RESOURCES:
My TikTok account. My Church's TikTok account
What 1 Billion Monthly Active Users on TikTok Means for Your Church
4 TikTok Strategies for Your Church
Why Student Ministries Should Utilize TikTok
5 Ways to Improve Your Short Form Video Results
ACTION STEPS:
What do you think? How have you seen TikTok influence others in a positive way? Share below or on social media.
Join the Digital Bootcamp Facebook Group to learn how to be more effective using digital tools for your ministry join the group. This is for ALL Ministers, not just Church Communicators or Social Media Managers.
If you are in Digital Ministry, be part of the Digital Ministry Twitter Community. We share daily encouragement and support to help you do ministry in this online world more effectively. Click here to be part of it.
Looking for Digital Ministry Coaching? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here.
Sign up for the Sidekick Scoop to get content from all over the ministry world (especially online and student ministry topics).
SUBSCRIBE: New episodes come out every other Monday. Subscribe on iTunes, on Spotify, or on YouTube to make sure you get these each and every week! And make sure you rate the show, especially if you like it.
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