In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversation.Sources and further reading:Advertisers leading carbon reductionPro's & Cons of Attention MetricsFifty-five Carbon Footprint StudyMentioned Attention Metrics providers:AdelaideLUMENShowHeroesThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner

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