ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "What is Landing Page?"
Landing Page is a web page that is solely created for a visitor to take a specific action. Unlike your website pages like homepage, about page, contact page or product/service pages which generally have many call to action or navigation links whereas landing page doesn’t have all these. Landing pages are created specifically for digital Marketing campaigns. Landing page is a webpage where a visitor lands after clicking links in your Ads on email, Facebook, Instagram, YouTube etc… The only purpose of landing page is converting a visitor into your leads, conversion and email subscriber. A landing page will have no other element which will distract your visitor to perform your desired call to action.
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