The Difference Engine | B2B Category Design | Private Equity | Venture Capital

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Por: Categorical
The Difference Engine helps founders and funders maximise business growth through category design.

Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.

Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.

The Difference Engine - Disrupting Tech Strategy

https://www.becategorical.com/
69 episodios disponibles

Latest episodes of the podcast The Difference Engine | B2B Category Design | Private Equity | Venture Capital

68. The Definitive Guide to Category Leadership in 2026 14/01/2026
67. Top 10 Category Predictions for 2026 02/01/2026
66. The Rise of Europe’s Deep Tech Spinouts 17/12/2025
65. Colin Tenwick: Mastering the Art of Reinvention 03/12/2025
64. The Hidden Power Behind the AI Boom 19/11/2025
63. What does the MIT report actually tell us about the AI industry? 05/11/2025
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond 29/10/2025
61. Rupert Jones: A Major General's guide to Defence Tech 22/10/2025
60. Boardwave Live 2025 Review 15/10/2025
59. Can Klarna convince Wall Street? 24/09/2025
58. Texas bets big on tech. Will it steal the pot? 17/09/2025
57. GEO vs AIO. Who will win the title fight? 03/09/2025
56. Interview with Sean Williams: How I built a new AI category 20/08/2025
55. Interview with Bill Conner: Lessons from a serial value creator 06/08/2025
54. What everyone is missing about Grok 30/07/2025
53. Is the UK keeping up with Quantum? 23/07/2025
52. Do we need to get ready for the age of algorithmic investing? 09/07/2025
51. Has the £300 million M&S cyberattack created a major category opportunity? 25/06/2025
50. Interview with Amber Vodegel: Designing the new category of Ethical AI 11/06/2025
49. What EVERY startup needs to know: Wisdom from Y Combinator 28/05/2025
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