Psychological tricks and traps using deceptive website design techniques are starting to overwhelm online shopping.What's being termed 'dark patterns' are becoming increasingly prevalent on shopping websites as online businesses scramble for your dollarsGuests:Chris Shulz - Consumer NZ senior investigative journalistAlex Sims - University of Auckland commercial law professorLearn More:Read Consumer NZ's Invisible Influence report hereHere's the report Alex mentioned that found websites using dark patterns had double, sometimes quadruple participation rate compared to websites that didn't about the Hello Fresh case hereFind The Detail on Newsroom or RNZ Go to this episode on rnz.co.nz for more details

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