Tell Us How You Feel With A Text ReviewThis episode argues for a reimagined approach to brand purpose that incorporates playfulness rather than solely relying on serious, heavy messaging. It contends that while brand purpose, such as addressing climate change or social equity, is crucial, the traditional solemn tone can overwhelm consumers and limit engagement. Furthermore it suggests that a lighthearted, creative, and optimistic approach can make purpose more effective by breaking down barriers, fueling action, sparking innovation, and fostering community. Examples like Patagonia and Oatly are highlighted as brands successfully integrating playfulness into their purpose-driven initiatives. Ultimately, this episode advocates for brands to inspire joy and participation in their efforts to create positive change, emphasizing that saving the planet can be a celebration rather than a chore.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

Ver todos los episodios