Tell Us How You Feel With A Text ReviewThis episode underscores the crucial role of creativity in advertising and its significant impact on commercial success. According to a 2013 IPA study, creatively awarded work is substantially more efficient due to its capacity for emotional connection, distinctiveness, and memorability. These elements contribute to enhanced brand perception, increased virality, and a longer-lasting effect on consumers. Ultimately, it argues that investing in creative advertising is not merely an artistic choice but a strategic business tool that yields very real results and a greater return on investment.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

Ver todos los episodios