Tell Us How You Feel With A Text ReviewThis episode introduces the POSE framework, an approach to modern marketing that emphasizes the strategic integration of four distinct media types; Paid, Owned, Shared & Earned. Paid media involves any content placement that a brand pays for, offering control and targeted reach. Owned media refers to channels directly controlled by the brand, such as websites and blogs, providing a direct communication line. Shared media encompasses interactions on social media platforms, fostering community engagement. Finally, earned media represents organic publicity from external sources, valued for its authenticity. It makes the case that while each type has individual strengths, their combined and integrated use creates a more powerful, effective and complete media strategy.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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