Tell Us How You Feel With A Text ReviewThis episode covers the rebranding of Guayakí to Yerba Madre, and goes on to explain that this rebrand aims to unlock significant growth, by targeting a new generation and differentiating itself within the competitive energy drink market by emphasizing the natural "sacred mother herb" qualities of yerba mate as an alternative to synthetic options. It also discusses the unique feeling of being "alive" that Yerba Madre seeks to provide, contrasting it with simply feeling "awake." Finally, it establishes "Come to Life" as a powerful creative platform, and sums up with a set of clear success metrics for the relaunch, namely increased brand awareness and consideration.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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