Tell Us How You Feel With A Text ReviewThis episode underscores the idea that brand building transcends mere advertising, focusing instead on a holistic approach to establishing a lasting connection with consumers. It highlights the importance of forging a unique brand identity that encompasses all consumer interactions, from product quality to digital presence. A crucial element is deeply understanding the target audience to inform everything from product development to marketing strategies.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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