Tell Us How You Feel With A Text ReviewThis episode outlines ten steps for building a Yerba Madre brand movement, centered around promoting a regenerative lifestyle with a net positive impact on people and the planet. It begins by establishing a clear vision and purpose, followed by the creation of a dedicated digital hub for resources and progress tracking. Subsequent steps focus on fostering community engagement through various activities, implementing a recognition and rewards program, and building a robust social media network. The guide also emphasizes developing motivating member content, transparently showcasing impact and progress, forming kindred spirit partnerships, and romancing the story of yerba mate, concluding with the importance of providing a great place for product purchase and exploration.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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