Tell Us How You Feel With A Text ReviewThis episode discusses how Yerba Madre positions itself against the culture of burnout and synthetic stimulation, drawing a key distinction between merely being awake and feeling alive. The brand promotes yerba mate as a "sacred mother herb" that offers green energy which gently awakens the user without the crash associated with coffee, inviting them into a better state of balance. What's more, it emphasizes that drinking mate is a mindful ritual that fosters community and connection, acting as a small act of rebellion against the culture of burnout. Beyond its beverage, Yerba Madre aims to build a regenerative movement rooted in "sacred reciprocity," ensuring that every purchase supports planetary renewal by giving back to the ecosystems from which the herb is sourced.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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