This deep dive details excerpts from marketing textbooks that comprehensively cover various aspects of marketing strategy and planning.  One segment focuses on strategic planning, including market analysis (SWOT), developing marketing plans, and selecting appropriate market entry strategies. The second segment details the consumer and business buying processes, encompassing customer segmentation, targeting, and relationship management, as well as the roles of marketing channels and sales.  A third segment explores the pricing framework, examining cost structures, pricing objectives, and factors influencing pricing decisions in various market contexts. The session collectively illustrates the interconnectedness of these elements in crafting effective marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

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