In this episode, we take a structured look at the world of Advertising Management—from its historical roots to its evolving role in today’s digital economy. We unpack the goals and functions of advertising, the principles of integrated marketing communications, and the importance of consistency across platforms. We also examine the regulatory environment in Nigeria, including the role of APCON, and reflect on the ethical and societal impacts of advertising. Finally, we explore how globalization is reshaping advertising strategy, with a focus on emerging challenges and opportunities in the Nigerian market.

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