Have an idea or tip? Send us a text!What if your archive could fund your mission? We sit down with HistoryIT founder and CEO Kristen Gwinn-Becker to reveal why most organizations are far less “digital” than they think—and how a smart strategy can turn dusty boxes, dying tapes, and scattered drives into a living, searchable asset that powers storytelling, alumni engagement, and real fundraising results.Gwinn-Becker walks us through the essentials: Start with strategy, not scanners. We delve into why PDFs are not a reliable form of preservation, how master files and standards safeguard against obsolescence, and why metadata is the engine that makes evidence discoverable. From NFL teams to fraternities and historical societies, she explores how unified metadata lets users click a single name and surface photos, plaques, film clips, and documents in seconds. The result is access that feels magical—and measurable. Hear how one membership organization achieved a 791% jump in its day of giving by making history personal and instant.In this conversation, we also tackle the hard choices. Should you decide what’s “important” before digitiziPhoto Imaging CONNECTThe Photo Imaging CONNECT conference, March 1-2, 2026, at the RIO Hotel and Resort in Las Vegas, NMaking Good: Small Business Marketing PodcastMaking Good helps you do better marketing so you can make a bigger impact. If you’re...Listen on: Apple Podcasts   SpotifyMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEVisual 1stVisual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Photo Imaging CONNECTThe Photo Imaging CONNECT conference, March 1-2, 2026, at the RIO Hotel and Resort in Las Vegas, NDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at [email protected] our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauAnnouncer: Erin Manning

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