In this lively episode of Data Malarkey, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United. From academy coach to leading the club to shock cup victories, Bonner's football journey is anything but typical. Together, they explore the evolving role of data in football, the emotional highs and lows of managing a club, and what it really means to find balance between intuition and insight. Pep Guardiola's wild celebrations and Carlo Ancelotti's stoic eyebrow also make cameo appearances. What you'll learn: How Mark Bonner's career evolved from grassroots to head coach and back to Director of Football at Cambridge United The role of data and analytics in modern football decision-making Why balance between emotional intelligence and cold, hard stats is crucial Behind-the-scenes realities of coaching, scouting, and club leadership   Resources mentioned: Cambridge United FC Mark Bonner on X Mark Bonner on Instagram Mark Bonner on LinkedIn Want to learn more about Mark Bonner or Cambridge United? Check out the links in the show notes. And remember to subscribe for more episodes of Data Malarkey – the podcast about using data, smarter; where numbers meet nuance.

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