With so much data available - along with rapidly changing buyer behaviours - what steps can retailers take today to avoid being left behind tomorrow? Andy Reid tackles this question with the help of Misha Ghosh, General Manager and Deputy Vice President at ADP Ventures, Keith Seard, owner and business strategist of Kinetic Business Solutions, Hal Hopson, practice leader for location analytics at Pitney Bowes and Leigh Helsel, vice president Retail Strategies at ICC Technologies. The discussion was recorded in front of a live audience at the 2018 Pitney Bowes Location and Data Analytics Summit.

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