Make your web page load fast... or Facebook will lower the visibility of links to your page in the NewsFeed! On August 2nd, Facebook announced that web page load time will be a ranking factor in placement in NewsFeed. Links that load faster will show up higher in people's NewsFeeds - and links that load slowly will be lower. If you want to ensure people see your links, make your pages load fast! More info at these links:
https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/
https://media.fb.com/2017/08/02/best-practices-to-improve-mobile-site-performance/

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