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Listen "Ep: 67 - US Vs. TikTok, Elon's In Trouble, CMO 2023, Tricky Targeting, Web3 "
Episode Synopsis
In this episode, we delve into the ongoing US vs. TikTok saga and explore what it means for marketers. We also discuss Elon Musk's recent troubles and how it could impact Twitter. Plus, we look what the role of CMO might look like in 2023 and how to navigate the tricky world of targeting in the digital age. And last but not least, we ask the question: is Web3 still worth marketers' time and attention?
If you're interested in checking any of our sources all the links are provided down below 👇
💃 - US Vs. TikTok: https://www.socialmediatoday.com/news/US-Lawmakers-Call-for-Full-Ban-of-TikTok/638701/
💩 - Elon's In Trouble: https://techcrunch.com/2022/12/14/elon-musk-twitter-forced-ads-europe/
🧐 - CMO 2023: https://digiday.com/marketing/marketers-will-focus-on-community-building-virtual-worlds-retention-incentives-and-more-in-2023/
🎯 - Tricky Targeting: https://www.thedrum.com/opinion/2022/12/14/how-targeting-evolving-digital-out-home
🤖 - Web3: https://www.marketingbrew.com/stories/2022/12/13/have-we-seen-the-peak-of-a-branded-web3
If you're interested in checking any of our sources all the links are provided down below 👇
💃 - US Vs. TikTok: https://www.socialmediatoday.com/news/US-Lawmakers-Call-for-Full-Ban-of-TikTok/638701/
💩 - Elon's In Trouble: https://techcrunch.com/2022/12/14/elon-musk-twitter-forced-ads-europe/
🧐 - CMO 2023: https://digiday.com/marketing/marketers-will-focus-on-community-building-virtual-worlds-retention-incentives-and-more-in-2023/
🎯 - Tricky Targeting: https://www.thedrum.com/opinion/2022/12/14/how-targeting-evolving-digital-out-home
🤖 - Web3: https://www.marketingbrew.com/stories/2022/12/13/have-we-seen-the-peak-of-a-branded-web3
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