On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads.  Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.
 
Tools
AdZooma 
In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.

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