Utilize AI to Improve your Business with Farzad Aref the Founder of Farlinium

11/09/2023 37 min

Listen "Utilize AI to Improve your Business with Farzad Aref the Founder of Farlinium"

Episode Synopsis


This week on the CX and Culture Connection Podcast we are joined by Farzad Aref, Founder of Farlinium. He's going to drop some major nuggets on AI 🤖 and continuously improving your Customer Experience using real-time data 📊 in unique ways! Remember to follow and subscribe to the show on your favorite platforms so you are the first to see these air every week! 🚀

The CX & Culture Connection Podcast with Matt Egol of JourneySpark Consulting
Farlinium Linkedin: https://www.linkedin.com/company/farlinium/
Farzad Aref Linkedin: https://www.linkedin.com/in/faref/
Farlinium Website: https://www.farlinium.com/horizons

0:00 - Preview
0:29 - Introduction to the show and Farzad Aref
5:04 - What are some advances of AI in unstructured data?
11:25 - Listening Signals and Channels - what do they include?
18:40 - How do you think about going past just turning on the technology?
23:07 - What are some of the use cases business should focus on?
30:05 - What is Cross XM?
33:52 - How can you learn more about Farlinium?

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #experience #behavior #AI #ExperienceManagement #CX #Farlinium

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity


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