The Intersection of Sociology & CX with Gary David, Professor in Bentley University

04/11/2024 43 min

Listen "The Intersection of Sociology & CX with Gary David, Professor in Bentley University"

Episode Synopsis


This week we have Gary David on the episode!

Join Matt Egol, CCXP, on The CX & Culture Connection Podcast as he hosts Gary David, Professor at Bentley University and host of the Experience by Design podcast. Together, they dive into the intersections of sociology, design thinking, and customer experience, revealing insights that drive meaningful change.

In this episode, they explore how sociology and culture shape customer experience, from understanding emotions to leveraging innovation for lasting impact.

From the power of observation in experience design to leveraging employee talents for innovation, this episode unpacks essential strategies to elevate both customer and employee experiences.

Tune in to the full episode to explore actionable insights that can transform your organization’s approach: https://youtu.be/j04a4kqHn4Q

#CX #CustomerExperience #Culture #Innovation #DesignThinking #BehavioralInsights #WorkplaceCulture #ExperienceDesign

00:00 – Preview of Episode
00:30 – Intro of podcast and guest Gary David
01:00 – Guest's multi-disciplinary background
03:24 – Translating Theory into Practice
05:49 – Understanding Customer Experience Beyond Metrics
09:44 – The Role of Emotion in Experience Design
13:18 – Building Connections in the Workplace
15:12 – The Gift Economy in Customer and Employee Experience
18:45 – Harnessing Employee Talents for Innovation
20:18 – Culture as a Driving Force in Organizations
21:43 – The Importance of Behavior in Cultural Change
26:52 – Learning from All Levels of the Organization
29:03 – The Power of Observation in Experience Design
34:33 – The Evolving Toolkit for Research and Insights
40:12 – Training the Trainer for Sustainable Change
43:12 – Closing

📌Podcast Website: https://www.cxandcultureconnection.com
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📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/
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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity

More episodes of the podcast The CX and Culture Connection Podcast with Host Matt Egol of JourneySpark Consultants