The Current Report: Video games — walled gardens or the open internet?

08/09/2023 6 min Episodio 18
The Current Report: Video games — walled gardens or the open internet?

Listen "The Current Report: Video games — walled gardens or the open internet?"

Episode Synopsis

On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. To read the full stories included in this episode:Gaming ecosystems are increasingly opening up to ads: https://bit.ly/44KqaLmHow luxury brands use drone advertising: https://bit.ly/488MnpCDisney streaming services and Charter: https://bit.ly/3P8OgKeWarner Bros. potential financial fallout: https://bit.ly/3Rc6Fs2

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