The Current Report

The Current Report

Por: The Current
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
90 episodios disponibles

Latest episodes of the podcast The Current Report

Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell 10/02/2025
CPG brands use big data to increase brand loyalty ahead of Big Game 05/02/2025
Tubi streaming Big Game is full circle moment after infamous ad 03/02/2025
Where TikTok ad spend might go if it gets banned in the U.S. 27/01/2025
Grading VML's merger a year in with CEO Jon Cook 20/01/2025
How Initiative thinks about maximizing brands ad dollars 13/01/2025
CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption 10/01/2025
Streaming, Google and podcasts: Recapping the year in ad tech 23/12/2024
The Omnicom IPG merger and agencies in the 21st century 16/12/2024
Why the Walmart VIZIO deal opens up whole new world of advertising 09/12/2024
Unpacking Google, DOJ closing arguments and future fallout 02/12/2024
The historic proposals to break up Google's search monopoly 25/11/2024
SMBs gifted with retail data this holiday shopping season 18/11/2024
How an AI model correctly predicted the president 3 elections in a row 11/11/2024
Changing the perception of advertising alongside news with hard data 04/11/2024
How brands succeed with storytelling over messaging 28/10/2024
Inside Paypal's ad network joining the retail media goldrush 21/10/2024
How Roku sees the upfront market evolving as deals activate 14/10/2024
Where advertising's largest seismic change in the last decade is coming from 09/10/2024
What's next after Google's landmark advertising antitrust trial 02/10/2024
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