A midnight countdown is one thing… but what happens when a mint-green briefcase and orange city lights set the internet buzzing?In this episode of The Curious Professors, Professor Punzworth, Professor Sagewell, Sunny Crisp, and Archivist Alex unpack the social-studies side of Taylor Swift’s twelfth-album announcement — from 12:12 a.m. timing to color clues, media strategy, and real-world ripple effects.From cultural influence to “Swiftonomics,” you’ll explore how a single announcement can shape trends, headlines, and even local businesses — all before any music drops.Perfect for curious kids of all ages, homeschool families, and classrooms learning about culture, economics, and media literacy.🧠 In This Episode: ✅ What actually happened at 12:12 a.m. — and why that number matters ✅ Why a mint-green briefcase and orange lights became key symbols ✅ How the “Taylor Effect” impacts spending, tourism, and local economies ✅ How fan clues, playlists, and visuals create a global conversation ✅ What this reveals about media literacy and modern marketing🎧 Stay curious — and see how pop culture becomes a real-world lesson.

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