“Find the best partner that can help enhance the strategic goals of the institution.” - Kelly FlynnThank you for tuning in to episode 50 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Kelly Flynn, National Sales Director at JMFA. Kelly’s been connected to the credit union industry all her life. After years of working within the movement Kelly joined JMFA, one of the most trusted names in the industry helping credit unions improve their performance and profitability. JMFA offers a program called the Contract Optimizer, which helps credit unions evaluate and negotiate their third party vendor agreements and find the best fit for them. During our conversation, Kelly shares how JMFA works to help credit unions overcome challenges such as reducing member friction, increasing digital capabilities, improving efficiencies, and managing expenses. In a rapidly changing industry, Kelly discusses how financial services must be able to meet the needs of all generations. She explains the many ways that JMFA supports credit unions, specifically how credit unions can become a member’s primary financial institution. Kelly shares the importance of managing vendor relationships and the impact it has on member experience, service, and the credit union’s bottom line.As we wrap up the episode, Kelly talks about the tennis shoes she can’t live without, the habit she thinks makes a successful person, and the moments she’s looking forward to as spring comes. Enjoy my conversation with Kelly Flynn!Find the full show notes on cuinsight.com.Connect with Kelly:Kelly Flynn, National Sales Director at [email protected]://www.jmfa.comKelly: LinkedIn JMFA: LinkedIn

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