Justin Banon is the Co-Founder of Boson Protocol, Web3's commerce layer. Boson Protocol aims to revolutionize commerce by tokenizing real-world items as NFTs, bridging the gap between decentralized technologies and the transfer and trade of physical goods, while minimizing arbitration, cost, and trust.  Why you should listen Decentralized commerce allows brands to bridge the gap between shopping at home and in an actual store. Through virtual realities, brands can offer a virtual shopping experience where customers can buy a product in their store in the metaverse, and have a physical version delivered directly to their door. Boson previously partnered with some of the world's most sought-after brands during 2022's Metaverse Fashion Week, including Tommy Hilfiger. It attracted attention after it purchased the most expensive Dolce & Gabbana suit ever sold as an NFT, for $1 million USD.  Boson was recently awarded World Economic Forum Technology Pioneer status for its potential to democratize and reshape global commerce.  The revenue opportunities of the metaverse through e-commerce have been forecast to reach a potential $2.6 trillion by 2030.  Supporting links Boson Protocol Andy on Twitter  Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.

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