In this episode, Brady and Mark delve deeper into Benoit's image restoration theory through a 2012 case study on US crisis communications about food safety following incidences of Mad Cow disease in the food supply. Mark and Brady also discuss Elon Musk, FTX and Sam Bankman-Fried, the birth of evidence-based medicine at McMaster University and Dr. Gordon Guyatt, Prion / Protein Diseases and 'This Week In Virology Podcast.' They also discuss the merits of Grammarly.The article Mark and Brady discuss in detail gives an occasion to discuss evidence-based crisis communications as a concept, where there is a rich academic literature of case-based and theory-based studies to draw on.The article in question:'The failure of ‘scientific' evidence in Taiwan: a case study of international image repair for American beef.' by Chun Wena, Tzu-hsiang Yub and William L. Benoit. Asian Journal of Communication. Vol. 22, No. 2, April 2012, 121139https://www.tandfonline.com/doi/abs/10.1080/01292986.2011.642393 OTHER LINKS and RESOURCES: This Week In Virology, episode 950: https://www.microbe.tv/twiv/twiv-950/Elon Musk / Tesla / Twitter articles: https://boingboing.net/2022/12/12/tesla-is-on-the-way-to-becoming-the-mypillow-of-cars.htmlhttps://www.marketwatch.com/story/teslas-approval-rating-sinks-into-negative-territory-survey-finds-11670602596https://www.wsj.com/articles/twitters-advertising-truth-hurts-11670706720 Thanks for tuning in, and catch you next time when we explore the 2022 Winter Holiday airline failures of Southwest Airlines and Canadian discount carriers. Hosted on Acast. See acast.com/privacy for more information.

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